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There is no doubt that COVID-19 has wreaked havoc on the trade show industry globally, but in the past week or two, there have been several big steps forward to start meeting in person again.Some shows, suppliers and associations have...
While it is necessary to have a trade show booth that attracts people in, it's critical to have employees who are determined, enthusiastic, educated, and well-trained. A well-trained staff can increase your ROI at the trade show event. Following are fundamental ways...
Planning and managing an event effectively can be quite a challenge, especially with trade shows, they need a great deal of planning, budgeting, marketing, sales tracking and analysis. As a result, you probably know about all the event management software out...
Hosting a booth at an expo or trade show is a terrific way to reach out to prospective clients, but it takes a lot of hard work to execute an effective plan. Make sure you’re prepared with the right materials...
Trade Shows, they are the love and hate of a lot of business owners. There is a lot of foot traffic and you either get the opportunity to create a lot of connections quickly, or you spend a lot of...
You have been asked the same question again and again: "What's the ROI from our trade show program?" You brace yourself, take a breath, force a giggle and answer, "I have no idea."Why not? It could be because you can't get...