Trade Show Blog

While it is necessary to have a trade show booth that attracts people in, it's critical to have employees who are determined, enthusiastic, educated, and well-trained. A well-trained staff can increase your ROI at the trade show event. Following are fundamental ways...

Hosting a booth at an expo or trade show is a terrific way to reach out to prospective clients, but it takes a lot of hard work to execute an effective plan. Make sure you’re prepared with the right materials...

Trade Shows, they are the love and hate of a lot of business owners. There is a lot of foot traffic and you either get the opportunity to create a lot of connections quickly, or you spend a lot of...

The overall goal of your trade show booth graphics is to attract the right attendees to your booth with a brief and bold statement. Especially for younger, lesser-known brands, it’s important to remember that using just your company name will not usually achieve that...

Love them or hate them, trade shows are where you find new customers. Each show takes a lot of time, money and effort, so you need to know that you are making the correct decisions to get the most out of...

Most trade show attendees passing by booths recognize the company name and look to see "what's new." Others notice the products on the trade show display and decide whether or not they wish to find out more. Exhibitors who rely on passive visitors...