Trade Show Blog

While it is necessary to have a trade show booth that attracts people in, it's critical to have employees who are determined, enthusiastic, educated, and well-trained. A well-trained staff can increase your ROI at the trade show event. Following are fundamental ways...

Planning and managing an event effectively can be quite a challenge, especially with trade shows, they need a great deal of planning, budgeting, marketing, sales tracking and analysis. As a result, you probably know about all the event management software out...

Hosting a booth at an expo or trade show is a terrific way to reach out to prospective clients, but it takes a lot of hard work to execute an effective plan. Make sure you’re prepared with the right materials...

You have been asked the same question again and again: "What's the ROI from our trade show program?" You brace yourself, take a breath, force a giggle and answer, "I have no idea."Why not? It could be because you can't get...

Trade shows can generate great revenue and business to your organization if you choose the right shows to attend, and have an excellent strategy while at the show. Some people fail miserably when they sign up for trade shows, because...

When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales.  However, as with any marketing activities, you don’t want to pay more than you should.  These strategies can help save...