Attending a trade show to advertise or promote your business has many benefits. Not only can you boost your exposure to those who find themselves looking for products or services like yours, you also can use this as an fantastic way to build great leads and connections with customers and even other brands much like yours.
Exhibiting can be expensive, but if you can afford to do them, the benefits they bring are more than worthwhile. However, you need to make sure you prepare properly and plan one properly, however. To assist you, here are 6 trade show tips that the professionals swear by:
1. Ensure Your Trade Show Booth Draws Guests In
Your trade show booth is likely to be the first impression that your business makes to potential customers at a trade show. It requires planning and knowledge to be eye-catching and bold that will attract people in. Take a look out our recent blog "How To Generate Leads at Trade Shows" for some great ideas. In addition, many trade show pros love to use a LED or video screens to help make the trade show display look more appealing and help catch visitor's attention.
2. Give Something Away (Free of Charge)
There is no denying that everyone just love free products. Ideas can be as simple as promotional pens or a mugs, something you know will be used daily and keep your business name and brand out there for as many people to to see. In addition, it could also be as quaint as free coffee or cupcakes. It does not always have to display your business, but passers by will be lured in by your sweet offerings and come over for a quick talk.
3. Host A Competition or Giveaway
Host a competition or giveaway and make the reward very compelling. Are you able to give away a free trip somewhere, or perhaps a new tech product, as in an iPad? Get visitors to answer a straightforward question and have them enter their contact details to be placed into the drawing. This is a terrific way to not only get some crowd attention, but to develop your lead list.
4. Select a Reliable and Professional Company to Assist You
If you have never attended or operated a trade show before, don't go into it all alone. Working with a reliable and professional company, like Trade Show House, can make all the difference in the world. From creative designing your trade show display to preparing your show details and shipping your booth to and from the event, we are here to make your life easier so you can focus more on building new customer relationships at the event.
5. Hire Professional Sales Reps To Sell Your Services
You likely will not be able to handle servicing your trade show booth alone, so hire professional sales reps to sell your services. Unless you have personnel already who can handle this for you, consider recruiting trained sales individuals who are excellent at working trade show events.
6. Perform A Presentation On A Relevant Subject
If you're not afraid of crowds, performing a presentation on a relevant subject will help to attract guests in to your booth, as well as distinguish yourself as a specialist in your trade show market. In the event that you can make it a great open discussion among your colleagues, then you will without doubt be remembered long after trade show event has ended.