Calculate trade show ROI by tracking leads, matching them to sales data, and comparing revenue generated against exhibition costs to evaluate your event's effectiveness and value.

To save money at trade shows, rent exhibits to avoid storage costs, hire an onsite supervisor to reduce setup time, order labor wisely, and consolidate shipments to minimize drayage fees.

To generate more leads at trade shows, set measurable goals, promote your presence beforehand, create an interactive booth experience, and follow up promptly with prospects post-event.

For first-time trade show exhibitors, set clear goals, design your booth to align with these objectives, use engaging promotions, capture quality lead data, and follow up promptly post-event.