You have been asked the same question again and again: "What's the ROI from our trade show program?" You brace yourself, take a breath, force a giggle and answer, "I have no idea."Why not? It could be because you can't get...
When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales. However, as with any marketing activities, you don’t want to pay more than you should. These strategies can help save...
Trade show season can be stressful. With the cost of attendance, the man hours spent on planning and execution, and very real concerns about maximizing ROI, the pressure to generate quality sales leads at trade shows is always high. Here...
Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right? Actually, exhibiting is surprisingly harder than it looks. That said, trade shows still remain very popular (and even keep growing) because they...