Hosting a booth at an expo or trade show is a terrific way to reach out to prospective clients, but it takes a lot of hard work to execute an effective plan. Make sure you’re prepared with the right materials...
You have been asked the same question again and again: "What's the ROI from our trade show program?" You brace yourself, take a breath, force a giggle and answer, "I have no idea."Why not? It could be because you can't get...
When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales. However, as with any marketing activities, you don’t want to pay more than you should. These strategies can help save...