To ensure a successful trade show, select events that align with your target audience, set clear objectives, design an engaging booth, train your staff effectively, and follow up promptly with leads.

To save money at trade shows, rent exhibits to avoid storage costs, hire an onsite supervisor to reduce setup time, order labor wisely, and consolidate shipments to minimize drayage fees.

To generate more leads at trade shows, set measurable goals, promote your presence beforehand, create an interactive booth experience, and follow up promptly with prospects post-event.

For first-time trade show exhibitors, set clear goals, design your booth to align with these objectives, use engaging promotions, capture quality lead data, and follow up promptly post-event.