The sole purpose of attending a trade show is to build your network of professional contacts and increase your customer base. In order for that to occur, you need to draw visitors to your trade show booth. This means you need to design an eye-catching trade show display to attract your target audience. One of the most visible pieces of your trade show display is your trade show banner, or sometimes referred to as a "trade show backdrop" or "trade show backwall" that can be seen from a distance. Creating your trade show backdrop banner wisely is paramount to making it work for you. Here are a few tips to help you achieve this successfully.
Scale is important.
Using a trade show banner that is twice as large as your trade show display area can be difficult. Wrapping it around a table or awning makes the banner difficult to read, which does not communicate information effectively and looks unprofessional. A banner that is too small will look like an afterthought and will not be as impactful as a more appropriately measured one. At Trade Show House, we have several different trade show backdrop banners that will fit your 10' x 10' trade show booth size and desired layout you are looking for.
Less is more.
Don't try to cram too much information onto your trade show banner. When you overfill your graphics with too much information, nothing stands out. Instead of trying to make all of your sales pitch on your signage, keep it simple.
Here are a few of the most important things to think about when designing your trade show banner:
- A short, but bold headline
- A vivid & colorful image or background
- Short and brief bullet points
- A call to action
- Your business name
- A tagline or motto slogan
- A form of contact information
It's important to identify your targeted customer's needs to determine the information that is most important and leave out the rest.
Include plenty of white space.
Allow the images and words on your trade show banner to breathe. What is on your banner is important, but so is what isn't. An eye-catching banner that includes uncluttered white space and margins is easier to read and will have a greater impact on the observer.
Choose easy-to-read fonts. Understand that you want to get visitors to come to you, so it is important to make your images and text easy to read from a distance. Using fonts that are easily readable helps. Some people think that using all capital letters makes their sign more impactful, but a blend of upper and lower case letters is actually easier to read, even from a distance. Save all caps for particular emphasis in your design.
Keep design consistent.
Your trade show backdrop banner should be consistent with your overall brand image. Keeping the same theme between your banners, graphics and giveaway materials will give an overall polish to your trade show booth. Your trade show display will look well-planned and organized, which demonstrates a professional and polished image for your business.
Lastly, consider reaching out to us for help if you need it. If you've never designed a trade show banner or other large graphics yourself, this is probably not the best time to start. Contact one of our trade show representatives today at (732) 326-2130. We have a talented team of graphic designers who can help you create an eye-catching trade show backdrop banner that will help you stand out from the competition and draw your audience into your trade show booth.