What Your Brand Colors Say About Your Business

What Your Brand Colors Say About Your Business

Have you ever considered the value of color in branding? Coke is red. UPS is brown. IBM is blue. These businesses understand the correct use of color is essential to creating a good image among consumers. Furthermore, color takes on an enormous role in memory recall. It stimulates all the senses, instantly conveying a note like no other communication method.

Deciding on the best prominent color for your brand is essential. This color should show up on your trade show display and promotional materials, together with your logo and presentation. Whenever you can, the color you select should separate you apart, work your industry and company image, and connect to your brand message. You should also consider color psychology, which is rather complex. Colors can often mean different things with regards to the culture, situation and industry. However, in U.S. advertising at least, studies suggest some widespread meanings:

Blue: Blue is regarded as trustworthy, dependable, fiscally responsible and secure. Often associated with the sky and sea, blue is serene and universally well-liked. Blue can be an especially popular color with finance institutions, as its communication of balance inspires trust.

Red: Red triggers your pituitary gland, upping your heart rate and triggering you to inhale and exhale quicker. This visceral response makes red aggressive, dynamic, provocative and attention-grabbing. Depend on red to evoke a passionate response, and not necessarily a good one. For instance, red can stand for danger or destitution.

Green: Generally, green suggests health, freshness and serenity. However, green's interpretation varies using its many shades. Deeper greens are associated with prosperity or prestige, while light greens are soothing and calming.

Yellow: In every culture, yellow is normally associated with the sun. Thus, it can used to display optimism, positivism, light and warmness. Certain shades seem to encourage and induce creative thought and energy. The eyes see bright yellows before every other color, making them ideal for point-of-purchase displays and headline messages.

Purple: Purple is a color well-liked by creative types. Using its blend of passionate red and peaceful blue, it evokes mystery, style, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.

Pink: Pink's message varies by level. Hot pinks normally showcase energy, youthfulness, fun and excitement, and are suggested for less costly or trendy products for females or young ladies. Dusty pinks are associated with sentimental feelings. Lighter pinks tend to be more romantic.

Orange: Orange evokes exuberance, fun and vitality. With the seriousness of red and warmth of yellow, orange can be regarded as gregarious and frequently childlike. Research implies its lighter tones appeal with an upscale market. Peach shades work very well with healthcare, restaurants and beauty salons.

Brown: This earthy color conveys ease, sturdiness and stableness. Additionally, it may elicit a negative response from consumers who relate with it as filthy. Certain tones of brown, like terracotta, can present an upscale look. From an operating perspective, brown will hide dirt, so it is a popular choice for trucking and industrial companies.

Black: Black normally portrays serious, strong, powerful and classic. Black is very effective for expensive products, but can also make the product look heavy.

White: White connotes simplicity, clean and elegance. The eye views white as a brilliant color, so it immediately catches the attention in signage. White is often used in combination with child and health-related products.

All of the colors above can be grouped into two basic categories: warm and cold. Generally, warm colors, like red and yellow, send an outgoing, enthusiastic message, while cool colors, like blue, are calmer and more reserved. However, brightening a cool color raises its vibrancy and reduces its reserve.

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