Feb 01 2017 0 Comments
Have you ever wondered how to pick the best trade show display for you or your company? There are many different choices of trade show displays. Let's dive in and briefly go over the most popular choices to better educate you on which trade show display is right for you.
Pop Up Displays
Pop Up Displays are the most popular option for spaces at sales events and conferences. These trade show displays are meant to be portable, easy to set up and easy on the wallet. We offer a wide range of Pop Up Displays and most are available with podium wraps to convert your carrying case into a podium or small table. Pop Up Displays can be complemented with shelving, counters, banner stands, literature racks, and other accessories which can convert an ordinary trade show display into unique marketing tool.
Tabletop Displays are another very popular choice for trade show displays. They offer the same attractive design and attention as a traditional Pop Up Display, in a smaller form factor and budget-friendly price. In many cases, especially when bundled with a full color table throw cover and a retractable banner stand, Tabletop Displays are just as effective in attracting brand awareness to your booth as a larger traditional Pop Up Display. Our Tabletop Displays continue to to be a best seller amongst the trade show community.
Retractable Banner Stands
Retractable Banner Stands are not just for complimenting your trade show display or booth. They can be just as effective in a trade show expo when paired together with more than one banner stand to create a Banner Stand Wall. Our most economical choice for creating a visually eye-catching grabber, our Banner Stand Walls are very popular in creating a backdrop for your marketing team. Often paired with our trade show display counters and podiums, literature racks and other accessories, Retractable Banner Stands are definitely a must have! We offer many sizes from 24" to 60". Two 60" retractable banner stands can create a 10' graphic backdrop, the same as our 10' Pop Up Displays. They are lightweight and extremely easy to set up, taking only 30 seconds or less.
Things to consider:
If you consider the questions listed below you will have a much better idea of the direction for your display needs. Keep in mind; you will be limited by the size of your booth. Working under that premise, take a look at some options for that area.
- What is the booth/exhibit space size?
- What is the show's budget?
- How many individuals will be working the show?
- What are the marketing and sales objectives?
- How will the display be transported to the show?
By answering these questions, you will narrow the search for a trade show display booth.
If for example you are a marketing director for a big company with an unlimited budget and want to position yourself as a leader in your industry, a large booth space and a custom or high end modular trade show display for enhanced appearance would best suit your needs. If, on the other hand, you are a startup or small company with a limited budget, a great choice would be to consider an inexpensive tabletop display. Most companies fall somewhere in-between these two extremes.
Today, marketers must achieve their goals with reduced budgets. Again, Pop Up Displays will assist you in stretching your budget because they are lighter weight and designed for easy set-up and tear-down. Further, you will save on storage, transportation, and labor costs.
Once you've answered the questions presented earlier and understood the dynamic differences between the many trade show display options, you will be more informed and better suited to create your new display space.
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