Investing in Trade Shows in 2018
Investing in Trade Shows in 2018

Investing in Trade Shows in 2018

  • Trade Show House

A terrific way to market your business or company is through trade show events and expos. This is often an over-looked medium for increasing awareness and reaching beyond your target marketplace. When looking at your marketing plan for 2018, you might have included a budget for social media advertising and various marketing strategies, but have you considered creating a trade show display and showcasing your products or services at various trade show events and expos?

With a new year come new ideas, a healthy new budget for the first quarter to increase sales. Creating a trade show booth and attending industry events work and cost-effective ways to boost your important thing. The first rung on the ladder is to choose a trusted and professional trade show organization to utilize. Trade Show House is an award-winning trade show design firm that has been creating outstanding trade show displays and supporting clients who market our displays successfully for many years. Our trusted personnel can walk you through your trade show experience from the original design choice to proper marketing.

The first item on your plan is to determine what your finances allow for trade show expenditures for the entire year. It's important to consider factors such as:

  1. Cost of your trade show booth.
  2. Cost to employ and train personnel to work your booth.
  3. Cost to take part in the desired shows that you want to attend.
  4. Cost of promotional items.
  5. Cost of marketing your trade show display.
  6. Travel and entertainment costs to cover your staff.


Industry events and expos are placed worldwide throughout the year. Industry events come in different sizes and shapes, having the ability to reach farther from the initial marketplace. A proper trade show marketing professional can certainly help you to find out what industry events would be best for your business to start to see the best ROI. Once you know what your desired trade shows are, the next thing is to know what type of trade show display you want.

Trade show displays come in a number of sizes, designs and colors crafted from a slew of possible materials. When your budget doesn't enable a custom trade show booth, renting displays is an outstanding financial choice. If you're in a position to custom design your own trade show display, which is ideal, we can help you with the look and design that will meet your end result needs.

Trade shows tend to be overlooked as an outstanding marketing tool for your business or corporation. Once the preliminary steps are taken with regards to budget, design and planning, the final step is to promote your brand or service. In the end, you'll be impressed with the positive benefits that arise from investing in trade shows for your business marketing strategy.

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