The main purpose of attending a trade show is to build your network of professional contacts and increase your customer base. In order for that to happen, you need to draw people to your display area. This means you need to set up your trade show display to draw in your target audience. One of the most visible pieces of your trade show display in a trade show banner or backdrop that can be seen from a distance. Designing your banner wisely is key to making it work for you. Here are a 5 important tips for designing an effective trade show display.
Tip #1: Scale is important
Having a trade show banner that is twice as wide as your display area is problematic. Wrapping it around a table or awning makes the banner difficult to read, which fails to communicate information effectively and looks unprofessional. A banner that is too small will look like an afterthought and will not be as impactful as a more appropriately sized one. Try to choose the right trade show display for your booth size. Example, if you order a 10' x 10' booth space, ideally you would want to order a 10' x 10' trade show booth display.
Tip #2: Less is more
Don’t try to cram too much onto your trade show backdrop. When you overfill your graphics with too much information, nothing stands out. Instead of trying to make your whole sales pitch on your signage, keep it simple.
Here are a few of the most important things to think about: a bold, short headline, a vivid image, brief bullet points, a call to action, your company name, tagline, and some form of contact information. Identify your targeted customer’s needs to determine the information that is the most important, and leave out the rest.
Tip #3: Include plenty of white space
Allow the images and words on your trade show display to breathe. What’s on your banner is important, but so is what isn’t. An efficient trade show banner that includes uncluttered white space and margins is easier to read and will have a greater impact.
Tip #4. Choose easy-to-read fonts
Remember that you are trying to get people to come to you, so it’s important to make your graphics easy to read from a distance. Using fonts that are easily readable helps. Some people believe that using all capital letters makes their signage more impactful, but a combination of upper and lower case letters is actually easier to read, even from a distance. Save all caps for particular emphasis.
Tip #5: Keep your design consistent
Your trade show display banner should be consistent with your overall brand image. Keeping the same theme between your backdrops, banners, POP signage and takeaway materials will give an overall polish to your trade show booth. Your display will look well thought out and organized, which reflects well on your company.
Bonus Tip: Enlist help if you need it
If you’ve never designed a trade show display or other graphics yourself, this is probably not the best time to start. Contact us today and enlist the help of one of our award-winning designers who can help you create an impactful trade show banner that will convey your message and help to draw your target audience to your booth.